Matthieu Blanpain

E-commerce growth, Shopify and digital advertising. Founder of Beta Communication.

Career

  1. 2025Pepper Pepper and Joakim Packaging: Shopify store design, catalogue, funnel, database, local SEO.
  2. 2024Butterfly: connected till and online store, website management, advertising, email marketing, helping the team with AI.
  3. 2023GIMBER: marketing strategy, media plan, ad creative, dashboards, AI integration.
  4. 2022Dog Chef: Meta Ads campaign management, scaling investment, performance reporting.
  5. 2014Edmunds, my bow tie brand: design, sewing, online store, ads, points of sale, interns. I did everything.

Skills

  • Marketing strategy
  • Media plan
  • Meta Ads
  • Google Ads
  • Shopify
  • Shopify POS
  • Email marketing
  • Dashboards
  • AI integration

Tools

  • Shopify
  • Meta Ads Manager
  • Adobe Creative Cloud
  • Instagram
  • Claude

Languages

French, Dutch, English.