E-commerce and Shopify agency, in Belgium.

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Matthieu Blanpain. Ideas, numbers and AI for brands that sell online, since 2014.

With GIMBER, Butterfly, Pepper Pepper and Joakim Packaging. One point of contact, in your tools and your team.

The idea, the data, the AI: I juggle all three

I get lost in a dashboard, jump to Instagram, an idea turns up, I work it through with AI, then defend it in the meeting. An idea only counts if it sells: I test it, measure it and keep what works.

How I bring in AI

The dot gets lost in a dashboard, jumps to Instagram, finds an idea, works it through with AI, then pitches it in a meeting.

At GIMBER, AI does the repetitive work. I do the strategy and the ads

GIMBER makes an organic ginger concentrate. The marketing strategy and the media plan, continuous optimisation of the Meta and Google campaigns, ad creative design, e-commerce, dashboards, and AI built into the team. Since 2023.

The GIMBER project in detail

The dot lands on the GIMBER logo, the yellow fills the bottle, which becomes the year’s plan, a dashboard and ads. Then the dot asks an AI assistant to prepare the weekly review: the report fills itself in while the dot writes a new ad.

At Butterfly, I connect the shops to the online store, and the team to AI

Two fashion shops in Waterloo and an online store on the same stock: the Shopify till talks to the website. I also run the website, the Meta and Google campaigns and the automated emails, and I help the team use AI. Since 2024.

The Butterfly project in detail

The Butterfly logo opens to let the dot in, then becomes the online store’s admin, the shop’s till connected to the online store, an ad, an email, and finally the product page for a bag, written by an AI assistant at the dot’s request.

At Pepper Pepper, I designed the online store and the catalogue, and I run the funnel

A sportswear brand. I designed the Shopify store and its catalogue, from sports bras to cycling shorts, and I run the funnel: the product page, the basket, the order. Since 2025.

The Pepper Pepper project in detail

The Pepper Pepper logo becomes the header of an online store under construction, then a catalogue with its filters, then a funnel that leads from visit to order.

When a business looks for packaging in Brussels, it should land on Joakim

Joakim Packaging supplies packaging to businesses. I built the e-commerce, the catalogue and the product database, and I work on local SEO: proximity is the selling point, so that Joakim comes up first when people search in Brussels. Since 2025.

The Joakim Packaging project in detail

The letters of Joakim Packaging become packaging, a catalogue, a database, an order, then a search for food packaging in Brussels: Joakim comes out on top and the dot lands on the map, in Brussels.

Dog Chef invested heavily in Meta. I said when and how

The creative briefing, running Meta Ads campaigns on significant media budgets, scaling at the right moment and performance reporting. Collaboration started in 2022.

The Dog Chef project in detail

The dot settles into the Dog Chef logo, which becomes a creative brief, a Meta ad, dozens of versions, a rising curve and a report.

Before the clients, there was Edmunds, my bow ties. My first client was me

My own brand. I did everything: the design, the sewing, the online store, the ads, the points of sale, the interns, and an Instagram account that gathered 10,000 followers. It is the foundation of my experience as an entrepreneur. Project started in 2014.

Edmunds in detail

The dot becomes the eye of the Edmunds bird, then the online store, the community, the points of sale and a week when he did everything.

Out of sight, never out of the team

Remotely, I work in your tools, your chats and your meetings, as a member of the team. When a project calls for it, I build it with other experts, around the same table. And when it matters to be there, I come to your office.

How I work

The next one is you

Beta Communication, Ottenburg, near Brussels.
Reply within two working days.

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