GIMBER. Marketing strategy, Meta and Google campaigns, AI

Since 2023

At GIMBER, AI does the repetitive work. I do the strategy and the ads

The dot lands on the GIMBER logo, the yellow fills the bottle, which becomes the year’s plan, a dashboard and ads. Then the dot asks an AI assistant to prepare the weekly review: the report fills itself in while the dot writes a new ad.

GIMBER makes an organic ginger concentrate. I act as its marketing strategist, almost like a member of the team: the annual media plan, from awareness to conversion, continuous optimisation of the Meta and Google campaigns, ad creative design with the brand manager, the Shopify store, the dashboards that show what works, and AI built into the team’s work.

What I do

In detail

Strategy

The plan for the year, from awareness to conversion, and the priorities for each quarter.

Media

Meta and Google campaigns, continuously optimised, from awareness to conversion.

Ad creative

Concepts, hooks and format variations, tested continuously.

E-commerce

The Shopify store: catalogue, bundles, delivery and the purchase journey.

Dashboards

One dashboard that brings sales and campaigns together, read every week.

AI integration

AI built into the team’s tools, to get through repetitive tasks faster.

A project?

Write to Matthieu