Visual design and generative AI

I design the ads and visuals with the Adobe suite, and generative AI helps me explore more ideas and produce variations faster.

What it covers

  • Ad creative
  • Creative briefing
  • Adobe suite
  • Generative AI

Ad creative

Campaign visuals, shaped with the brand and adapted to every format: square, vertical, story.

Creative briefing

When a team or a studio produces the work, I write the brief: audience, message, concept, formats.

Adobe suite and generative AI

The Adobe suite every day, and generative AI to look for ideas, test variations and save time on adaptations.

For example

Frequently asked questions

Do you make the visuals too?

Yes: I design the ads and visuals with the Adobe suite, or I write the brief when a team or a studio produces them. For GIMBER, I design the ads with the brand manager.

Does generative AI replace a designer?

No. It helps explore ideas and produce variations faster; the choice, the taste and the finish stay human.

Where are you based?

In Ottenburg (Huldenberg), near Brussels. I work remotely, in your tools, and come to your office when it matters to be there.

A project?

Write to Matthieu