Dog Chef. Meta Ads campaigns, scaling and reporting

Collaboration started in 2022

Dog Chef invested heavily in Meta. I said when and how

The dot settles into the Dog Chef logo, which becomes a creative brief, a Meta ad, dozens of versions, a rising curve and a report.

Dog Chef makes fresh meals for dogs and invested heavily in Meta. I briefed the creative work, I ran the Meta Ads campaigns, I decided when to increase investment, and I handled performance reporting.

What I did

In detail

Creative briefing

Clear briefs, for ads built around the real product.

Meta Ads

The fresh meal, in its tray and in the bowl, at the heart of every ad.

Scaling

Investment follows performance, test after test.

Reporting

A regular report: what works, what doesn’t, what we do next.

A project?

Write to Matthieu