Edmunds. My first project, Belgian bow ties
Project started in 2014
Before the clients, there was Edmunds, my bow ties. My first client was me
Edmunds is my bow tie brand, my first project. I did everything there: the design, the sewing, the online store, the ads, the points of sale, managing the interns, and an Instagram account that reached 10,000 followers. It is the foundation of my experience as an entrepreneur.
What I did
- Design
- Online store
- Advertising
- Points of sale
- Instagram community
In detail
The online store
The launch of the online shop, then its day-to-day life.
The community
The Instagram account and its competitions, up to 10,000 followers.
The points of sale
Christmas markets, a pop-up in Brussels, a concept store in Liège, trade fairs.
I did everything
Design, production, advertising, sales, admin, and interns trained on the job.