Butterfly. Shopify till and online store connected, AI

Since 2024

At Butterfly, I connect the shops to the online store, and the team to AI

The Butterfly logo opens to let the dot in, then becomes the online store’s admin, the shop’s till connected to the online store, an ad, an email, and finally the product page for a bag, written by an AI assistant at the dot’s request.

Butterfly is two fashion shops in Waterloo and an online store. I connect the shops’ tills to the online store so that everything runs from the same stock, I run the website, I run the Meta and Google campaigns, I build the automated emails, and I help the team use AI.

What I do

In detail

Connected till and online store

The shops take payments in the same system as the online store: one stock, teams that work together.

Website management

The online store and its admin: products, stock and orders in one place, kept up to date.

Advertising

New arrivals showcased online, to bring people into the shops as well as to the online store.

Email marketing

New collections and the brand’s events, in customers’ inboxes.

AI integration

AI built into how the teams work, to get through repetitive tasks faster.

A project?

Write to Matthieu